5 Important Influencer Marketing Stories You Missed

2016 has already proven itself to the year of Influencer Marketing. From Kia’s Beige Sock campaign that rode alongside their memorable Super Bowl ad to the flood of influencers taking over The Amazing Race and the Marvel Avengers Academy app launching with YouTubers voicing many well-known heroes, influencer marketing is reaching a new level of maturity. With more proof that this kind of campaign generates blockbuster engagement and new ways to track the considerable Earned Media Value gained through influencer marketing, we’re seeing an uptick in news and articles on the subject. We have curated some key ones to ensure you didn’t miss them.

6 Questions to Ask Influencers Before You Hire Them

Masthead Media’s Amanda Kreuser provides a good spot-check for brands dipping their toes into Influencer Marketing. While the the title would suggest these are questions to put to social media creators you are potentially hiring to talk about your brand, the helpful checklist is really for the marketer to make sure the campaign plan is firmly in place.

Altimeter’s 2016 Influencer Marketing Survey

Less a story and more a sign of the growth of this important strategy, Altimeter is conducting a survey about Influencer Marketing. We encourage practitioners to share their experiences with this noted industry analyst firm to help drive accurate research on the subject. If they are doing research, it’s because more and more firms are seeking guidance on how to develop their efforts to harness the power of this key channel for modern marketing.

Track the Earned Media Value of Influencer Marketing with the Ayzenberg EMV Index

Ayzenberg Group has published an index of values they use to report on the success of campaigns they run for Fortune 1000 companies to help set industry standards for influencer activations. A full report with the index values is now available as a free download. An accompanying webinar is also scheduled for rebroadcast on March 16th and the principles authors of the report will discuss their methodology and research at the [a]list summit next month.

 

Influencer Marketing: 10 Strategies for Getting It Right [INFOGRAPHIC]

If you’re a visual learner, you may prefer to check out this helpful infographic that outlines strategies to optimize your campaigns when working with social media creators to spread an authentic but brand-friendly message. This may sound like Influencer Marketing 101 but even those who have run successful campaigns can gain value from reviewing best practices against your normal process.

The Confessional: A Candid, Anonymous Interview With A Manager To YouTube Stars

Those who enjoyed our recent interview with Influencer Talent Manager Andrew Graham will want to check out this interview series from Brendan Gahan. These articles feature some eye-opening stories for those who want an unvarnished take on how Influencer Marketing is dealing with the growing pains of getting really huge very quickly.