Capcom Follows up Successful Video Series with Influencer Talent

Game publisher Capcom is working with Multi-Channel Network Machinima again to promote a new installment in their long-running video game series. The project is a follow-up to a 12-episode Street Fighter video series last year that promoted the previous game in the line. The new live-action series is called Street Fighter: Resurrection and it will premiere in early 2016 exclusively on Verizon’s Go90 mobile platform. It follows the latest release game in the classic series, Street Fighter V, which debuts a month earlier.

Machinima, a leading gaming and media streaming network, previously produced Street Fighter: Assassin’s Fist in 2014 and the new series brings back the same creative team, including writer/director Joey Ansah and series stars Ryu and Ken, played by Mike Moh and Christian Howard. The 2014 series garnered over 17 million views across all twelve episodes.

Although the new series is only five episodes, the creators are upping the ante creatively by bringing back a favorite character from the dead. Charlie Nash, a popular character from the game, will join the cast for this series, which is set a decade after the previous series. Capcom helped build excitement for the series by announcing that Nash will be played by Alain Moussi (from the upcoming Suicide Squad) during the finale of the 2015 Capcom Pro Tour.

The exclusive debut on Verizon’s Go90 network is a first for the MCN, too. The combination of an MCN getting involved creatively in a video series tie-in with a console game release and then promoting the content via an exclusivity deal with a gaming-focused network presents a best practice for influencer marketing. By working with a creative team that has a deep understanding of their product, Capcom has enabled the creation of content that resonates with viewers that Go90 is interested in it not as branded content but just high-quality content that its audience will be excited to watch.