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ION Ranks the Top 10 Spanish Speaking YouTubers
YouTube is available in 76 languages but let’s start with our second one for an ION Top 10. Spanish is one of the more popular languages spoken in videos on YouTube so we’ve rounded up the Top 10 Spanish Speaking YouTubers. The list includes a cross-section of video creators that cover lifestyle, humor, vlogs, how-to… Read more »
Twitch Partners with Totino’s to Power an Interactive Super Bowl Campaign
Whether you love football or not, the Super Bowl ads are still usually entertaining. Totino’s pizza rolls and video game streaming platform Twitch have hatched an idea up the ante in both the interactivity and the fun factor. Their “Bucking Couch Bowl” sounds like a blast even if you don’t care whether Denver or Carolina take… Read more »
Beauty and Fashion Brands Need Influencers to Succeed on YouTube
Organic growth for fashion and beauty brands on YouTube has become tougher without advertising and amplification, according to new numbers from L2’s Fashion: Video Report. According to the report, brands struggle to build interest in their videos without promoting them and are seeing far less interest in product campaigns compared to ‘brand building’ videos. The… Read more »
Andrew Graham’s Seen the Future of Influencer Marketing and it’s Amazing
The end of 2015 saw plenty of online predictions that this year would be the year when Influencer Marketing goes mainstream in a big way. The cultural change in how celebrity endorsements work and their effectiveness is old news for people like Andrew Graham, co-founder of Heard Well and manager of such Internet sensations as… Read more »
ION Ranks the Top 10 Stop Motion Viners
Vine is truly a social media channel where the short visual format invites a unique kind of creativity. With just seconds on a video loop to make an impression, the best Viners out there have turned that limitation into inspiration for their content and the in-app discovery tools make it easier than ever for users… Read more »
Is Podcasting the Next Format for Great Influencer Marketing?
Podcasting is finally having its moment more than a decade after the format got a name. The much-discussed and litigated about format was originally a way to broadcast audio content intended for listening on an iPod. While it became popular with commuters as an alternative to traditional radio, podcasting remained a fairly obscure way to… Read more »
New Report Reveals Details About Millennial Viewing Habits
by Eric Burgess – @erburgess Millennials watch more video than any other US age group and they aren’t just watching social video. According to research from TiVo, Millennials actually watch more television shows than anything else. Where they are actually watching those television shows, however, will benefit brands working in influencer marketing. More than nine in ten Millennials… Read more »
3 Influencer Marketing Trends at CES 2016
by Eric Burgess – @erburgess The Consumer Electronics Show is in full swing and it’s no surprise that we’re seeing influencer marketing pushed to the next level to help brands connect with the estimated 170 thousand attendees. With innovation the order of the day for wearables, robots and household electronics, we’re seeing new ideas about how to get… Read more »
Is Snapchat’s Defunct Lens Store an Opportunity for Brands?
Snapchat is closing its Lens Store on January 8 after just a couple of months of operation despite selling tens of thousands of them to its users each day, according to the company’s support page. The company says that removing individual sales of lenses at 99 cents a piece to Snapchat users will allow them… Read more »
What the FTC’s New Native Ad Policy Means For Influencer Marketing
Late last month, the Federal Trade Commission released updated guidance on disclosures regarding native ads and clarity on how it will police what it views as content designed to deceive consumers. This updated policy statement is more detailed than in the past and such guidelines are clearly needed since publisher disclosure of native ads is… Read more »