Levi’s Doubles Its Product Views After TikTok Influencer Activation

Levi’s utilized TikTok’s “Shop Now” program and four mega-influencers from the platform to reach users amid coronavirus—and it paid off big time.

Why Now Is The Time To Leverage Influencer Partnerships

At a time when creative studios are closed, now is the time for marketers to leverage both pre-existing and new influencer partnerships.

Report: 60 Percent Of Marketers Plan To Increase Influencer Marketing Budgets This Year

Over half of marketers plan to increase influencer marketing budgets in 2020, according to Linqia’s 2020 influencer report.

Coronavirus Causes Brands To Pause Affiliate Programs

How the coronavirus is affecting the multi-billion dollar ecosystem of affiliate link programs and influencers who rely on them

Influencer Marketing During The Coronavirus Pandemic

Nike, Adidas Saw Biggest Boost From Influencers In 2019

Brands Spend Nearly Half Their Budgets On Micro-Influencer Campaigns

Over half of brands measure the return on investment from influencer campaigns, with 39 percent focusing on conversions and sales

Marketers Are Doubling Down On Micro-Influencers

More brands are choosing to work with micro-influencers over mega-influencers and celebrities—here’s why

Will This New Platform Help Prevent Influencer Marketing Fraud?

A new platform called Kindred digitizes word-of-mouth recommendations on social media channels and turns them into direct sales for brands, while also helping to combat influencer marketing fraud.

How Brands Are Working With Top TikTok Influencers

With 1.65 billion downloads to date, TikTok is getting attention from brands looking to partner with the app’s top creators.