![[ion]](https://ionco.wpenginepowered.com/wp-content/themes/ion/assets/images/ion-logo-white.svg){kind=logo}
Gen Z, Millennial Trust Friend And Family Recommendations More Than Influencers
Influencers affect the shopping habits of Gen Z and millennials more than any other generation. An August 2019 survey from GlobalWebIndex confirmed this when it found that 22 percent of Gen Z and 20 percent of millennial respondents in the US and UK were inspired to make a purchase after seeing an influencer or celebrity’s… Read more »
How Brands Are Activating Employee Influencers
Out of YouTube and Instagram was born the social media influencer, on which marketers today spend anywhere from $1,000-$500,000 a year. Now a different figure in influencer marketing is emerging: employees. Employee advocacy leads to authentic content, which gives consumers what they ultimately want: trust. This has the potential to trump content created by an… Read more »
Brands Enlist Influencers For Super Bowl Campaigns Packed With Personality
Celebrities have long been the stars of Super Bowl ads. This year, however, many brands opted for influencers. Sabra included cast members from The Real Housewives of New Jersey and from RuPaul’s Drag Race in its teasers. Comedian Lilly Singh played a part in Olay’s purpose-driven #MakeSpaceForWomen ad campaign. And Pop-Tarts promoted its new pretzel… Read more »
Why Influencer Marketing Is More Challenging For Carmakers
Consumers were on track to spend $44 billion on new vehicles in December 2019, down $2.2 billion from December 2018. With global car sales also expected to decline by about 3.1 million in 2019 and companies like GM, Ford and Mercedes-Benz cutting thousands of jobs and restructuring operations, there’s never been a better time for… Read more »
