Influencer Orchestration Network™
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35% Of People Have Bought A Product Or Service Promoted By A Virtual Influencer

Posted on April 1, 2022 by - News

35% Of People Have Bought A Product Or Service Promoted By A Virtual Influencer

A new survey from Influencer Marketing Factory reveals users’ experiences and opinions of virtual influencers.
56% Of People Have Purchased A Product After Seeing An Influencer Use It

Posted on March 23, 2022 by - News

56% Of People Have Purchased A Product After Seeing An Influencer Use It

For consumers ages 18-29 and 30-33, influencer posts outweigh TV ads, paid social ads, banner ads, magazine ads and radio ads.
TikTok Influencer Trends

Posted on March 18, 2022 by - News

TikTok Reigns Supreme

2021 ended with TikTok reigning supreme once again as the most downloaded app across the globe for the second year in a row.
48% Of Brands Spent $100,000 Or More On Influencer Marketing Annually

Posted on March 11, 2022 by - News

48% Of Brands Spent $100,000 Or More On Influencer Marketing Annually

Key findings from Tribe Dynamics’ 2021 annual brand and influencer surveys and predictions for the creator economy in 2022.
Meta And Rolling Stone Announce Creator Event Series

Posted on March 4, 2022 by - News

Meta And Rolling Stone Announce Creator Event Series

The partners’ first Creator House will debut at SXSW and will feature dedicated activations with Reels, Meta hardware and photo sets.
77% Of Marketers Will Have A Dedicated Influencer Marketing Budget In 2022

Posted on February 23, 2022 by - News

77% Of Marketers Will Have A Dedicated Influencer Marketing Budget In 2022

New research shows the creator economy has grown to $104.2 billion, reflecting a growth trajectory on par with the gig economy.
Triller, Walmart And NYX Pro Makeup Announce Black Creator Initiative

Posted on February 11, 2022 by - News

Triller, Walmart And NYX Pro Makeup Announce Black Creator Initiative

The Black History Month initiative will provide brand deals to over 200 creators part of Triller’s “Assembly of Black Creators”
On Instagram, Beauty Nano-Influencers Saw The Highest Average Engagement Rate

Posted on February 3, 2022 by - News

On Instagram, Beauty Nano-Influencers Saw The Highest Average Engagement Rate

The study found TikTok earned the highest average ER for makeup and haircare while Instagram showed the highest ER for fragrance and skincare.
Creator Burnout Is Real. A New Report Uncovers Why

Posted on January 28, 2022 by - News

Creator Burnout Is Real. A New Report Uncovers Why

Imposter syndrome, cancel culture, follower count. A Vibely report reveals why creators are losing steam.
IZEA research shows influencers are interested in creating media and making purchases in the metaverse

Posted on January 20, 2022 by - News

Influencers Are Leading The Way Into Virtual Worlds

IZEA research shows influencers are interested in creating media and making purchases in the metaverse.