129 RESULTS SORT BY: OLDEST NEWEST RELEVANCE Posted on January 13, 2022 by Steven Lai - News Partnering With TikTok Creators Boosts Brand Recall, Video View Rates And Engagement TikTok-specific ads created in partnership with creators saw a 27 percent higher ad recall as well as longer view rates. Posted on December 16, 2021 by Steven Lai - News 5 Influencer Marketing Predictions For 2022 HypeAuditor chief executive officer Alexander Frolov on his 2022 influencer marketing predictions. Posted on December 9, 2021 by Steven Lai - News MSL Study Finds Racial Pay Gap In Influencer Marketing The influencer marketing pay gap observed overshadows gaps in other industries such as education, business and media. Posted on December 2, 2021 by Steven Lai - News Influencer Marketing Trends To Watch In 2022 Unisex marketing, ambassador programs, strategic partner selection and more 2022 influencer marketing trends brands should know. Posted on November 29, 2021 by Steven Lai - News What Western Luxury Brands Risk When Partnering With Chinese Influencers A dispute between L’Oreal and China’s top livestream shopping hosts reminds brands to make up for mistakes swiftly to maintain consumer loyalty. Posted on November 18, 2021 by Steven Lai - News Why Toy Marketers Are Betting Big On Influencers For The Holidays Some toy companies are shifting dollars AWAY from TV and big-box placement to social media to reach kids and tweens this 2021 holiday season. Posted on November 10, 2021 by Steven Lai - News Why Influencers Need The Metaverse (ION Reading List) Capital One’s new influencer-backed travel rewards credit card, Made.com’s influencer fatigue strategy and more influencer news. Posted on November 4, 2021 by Steven Lai - News How Are Chinese Influencers Different From US Influencers? Highsnobiety White Paper Explains WWD China Markets editor Tianwei Zhang on key differences in pricing and expectations of key opinion leaders (KOLs) in China and creators in the US. Posted on October 26, 2021 by Steven Lai - News Direct-To-Fan Engagement Soars With 40% Of Consumers Saying They’ve Paid Creators Directly A new UTA Marketing report shows half of US consumers are directly paying creators $25 a month for content, products and/or experiences. Posted on October 21, 2021 by Steven Lai - News TikTok’s New “Discover List” Spotlights Top Creators TikTok says it took a “community-driven” approach to select creators for its list, which includes the likes of Bella Poarch and Jalaiah Harmon Previous123 4 567Last
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