129 RESULTS SORT BY: OLDEST NEWEST RELEVANCE Posted on July 8, 2021 by Steven Lai - News Gen Z More Likely To Buy New Cosmetics Based On TikTok Influencer Recommendations According to a new report from Kyra, Gen Z are looking to TikTok influencers for product recommendations and YouTube influencers for beauty content. Posted on July 1, 2021 by Steven Lai - News 82% Of Consumers Are More Inclined To Buy Products That Influencers Promote According to GRIN’s latest report, consumer trust in influencers partially relies on transparency around sponsored posts. Posted on June 25, 2021 by Steven Lai - News Influencers Are Craving A Deeper Connection With Brands AspireIQ’s ‘State of Influencer Marketing 2021’ report sheds light on influencers’ expectations of brands around social causes and pay rates. Posted on June 21, 2021 by Steven Lai - News New Report Shows Brands Aren’t Tapping Into The Full Potential Of TikTok Influencers Social Publi’s latest report reveals global marketer and influencer sentiment and usage of TikTok for influencer marketing. Posted on June 14, 2021 by Steven Lai - News Instagram Announces Affiliate Program, Among Other New Creator Monetization Tools Facebook CEO Mark Zuckerberg opened Instagram’s first virtual Creator Week announcing new creator shops and a native affiliate program. Posted on June 4, 2021 by Steven Lai - News The Cost Of Fraud For Influencers And Advertisers HypeAuditor’s first Fraud Report shows fake influencers and inauthentic engagement could be costing advertisers up to $800 million each year. Posted on May 21, 2021 by Steven Lai - News Instagram Announces Its Virtual Creator Week And More This week in influencer updates, Instagram announces its virtual Creator Week and Disney launches a content brand to spotlight creators of color. Posted on May 14, 2021 by Steven Lai - News The Different Ways Influencers Are Monetizing Content From direct-to-consumer product lines to virtual tips, these are the ways influencers are monetizing their content beyond brand sponsorships. Posted on May 7, 2021 by Steven Lai - News Influencer, Branded Content Represent Largest Share Of Digital Ad Budgets Advertiser Perceptions’ study shows branded and influencer content account for a larger chunk of digital ad budgets than paid social and display. Posted on April 23, 2021 by Steven Lai - News TikTok Is Now The Second Most Popular Platform For Influencer Marketing Linqia’s latest report shows marketers’ interst in using Instagram and Facebook for influencer marketing dips while plans to use TikTok surge 325 percent. FirstPrevious345 6 789Last
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