129 RESULTS SORT BY: OLDEST NEWEST RELEVANCE Posted on September 25, 2020 by Steven Lai - News Report: 41 Percent Of Brands Have Expanded Their Dedicated Influencer Marketing Teams A new report from Tribe Dynamics shows 65 percent of brands have compensated more influencers over the past year. Posted on September 18, 2020 by Steven Lai - News The Massive Reach Of YouTube Gaming Influencers Two of the top five YouTube channels with the most subscribers worldwide are gaming-related, giving marketers a chance to reach a massive audience. Posted on September 11, 2020 by Steven Lai - News Facebook, Kantar Research Shows How CPG Brands Can Benefit From Influencer Marketing Among US makeup shoppers ages 18–34, 44 percent say influencers affect their purchase decisions. Posted on September 3, 2020 by Steven Lai - News TikTok And Reels Were The Most Popular Short-Form Video Apps For Creators In August A roundup of the most noteworthy influencer marketing news of the week. Posted on August 14, 2020 by Steven Lai - News For B2B Brands, Ongoing Influencer Programs Are 12 Times More Successful Than Periodic Ones A new report shows 60 percent of B2B marketers who implement ongoing influencer programs are very successful vs. just 5 percent who run periodic ones. Posted on August 7, 2020 by Steven Lai - News Influencers Open Up About A Potential TikTok Ban And Instagram Reels Launch TikTok stars worry that a potential ban in the US will strip them of money and creative expression. Posted on August 4, 2020 by Steven Lai - News With Fashion Industry Ad Spend Down 45 Percent, Brands Turn To Influencer Marketing MediaRadar research shows the fashion industry’s Q2 ad spend is down 45 percent YoY, prompting fashion brands to focus on influencer marketing. Posted on July 24, 2020 by Steven Lai - News TikTok Launches $200 Million Creator Fund Amid National Scrutiny Under fire from Washington, TikTok announced a $200 million creator fund to compensate professional TikTok influencers for their videos in 2021. Posted on July 16, 2020 by Steven Lai - News Influencers Can Now Live Stream On Amazon Amazon added a live streaming option to its Influencer Program, enabling influencers to earn commissions on products they feature. Posted on July 10, 2020 by Steven Lai - News Over Two-Thirds Of Consumers Have Purchased A Product Following An Influencer’s Endorsement A new report reinforces the power of influencer marketing as a tool for promoting products and reaching consumers in more meaningful ways. FirstPrevious678 9 101112Last
![[ion]](https://ionco.wpenginepowered.com/wp-content/themes/ion/assets/images/ion-logo-white.svg){kind=logo}
