Story-driven content (often episodic) with seamless brand integration delivered via thematic relationship, product placement, etc.
Think:
WongFuProductions – https://www.youtube.com/watch?v=JvxHPtEsmFc
Mortal Kombat Legacy – https://www.youtube.com/watch?v=6s6UiEuCYXA
RoosterTeeth’s Red Vs Blue – https://www.youtube.com/watch?v=UjMYb6lyrmM