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We're exploring the role of livestreams, sponsorships, and platforms like TikTok Shop in reshaping the landscape of modern shopping.

There's a unique opportunity for brand marketers, creatives—and AI developers. Here's how brand marketers and creators can leverage AI to improve marketing impact.

As influencers take over critical advertising technology functions such as audience engagement and conversion, a new wave of influencer brands are penetrating retail markets and delivering powerful results.

Harnessing the power of influencers and authentic content, with features like TikTok Live Shopping or Instagram Shops is an opportune way to drive direct and/or incremental sales all within a single platform. 

Captiv8 surveyed 1100 of senior- to mid-level marketers in SMBs and large companies and found that influencer-led campaigns are becoming important components of their brand’s revenue strategy.

Meta announced that it would allow influencers to sell NFTs directly on Instagram. After a year of influencer and social media platform controversies, NFTs may offer brands an alternative route for “brand-safe” collaborations.

Today’s influencers are not just racking up likes and clicks; they’re transforming entire industries by creating business models around their audiences’ aspirations and experiences.

According to a recent report, influencer marketing’s sway with consumers depends on its ability to connect with reality rather than fame.

People trust other people more than ads when it comes to making choices about buying products or services.

The ANA’s bid to standardize influencer marketing may mean more transparency and better outcomes for brand marketers.