Influencer Orchestration Network™

Actionable Insights and Quantifiable Results with Marketing Science 

ION's advanced analytics and tools of influence

Effective measurement attribution tactics are the bedrock of successful advertising campaigns.

With Datarithm – we have advanced analytics at our fingertips. Primary and diagnostic KPIs are ingested and visualized in a real-time custom ION dashboard to provide 100% transparency on content creator campaign health. The real-time data informs the ongoing optimization of our efforts. 

We also understand that different campaigns and industries require tailored approaches.   

Effective measurement attribution tactics are the bedrock of successful advertising campaigns. Our approach is grounded in a diverse set of attribution models, including last click, first click, linear, time decay, algorithmic, and custom models.   

Our versatility in attribution models allows us to provide clients with a holistic view of customer journeys.  

Questions advanced analytics and media mix modeling can answer: 

  • What percentage of my marketing budget should I allocate to different channels?  
  • How are outside factors (e.g., changes in relative price, shifts in consumer confidence or swings in share of voice) altering my marketing effectiveness?  
  • How effective is my digital marketing at driving in-store sales?  
  • What is the overall return on investment for my marketing activities?  
  • How should my marketing spend vary by market?  
  • Which of my marketing activities are most important for building my brand, and which are most important to directly drive sales?  
  • How do I invest in a brand in a way that focuses on tangible benefits to raise engagement across the customer journey?