Music provides a soundtrack for just about anything, and well-made videos can entertain while weaving in brand presence through lyrics, themes, and product placement.
Think:
Kurt Schneider for Coca-Cola – https://www.youtube.com/watch?v=6yVve5mV9Ts
Kina Grannis for AT&T – https://www.youtube.com/watch?v=fQurc3V12qw
CorridorDigital – https://www.youtube.com/watch?v=hDlif8Km4S4