The high end of high-end quality content. Very customized, very high touch, and very effective when combined with premium placement.
Think:
DevinSuperTramp – https://www.youtube.com/watch?v=m4Bm3cs9TFo
TheSlowMoGuys – https://www.youtube.com/watch?v=OubvTOHWTms
DudePerfect – https://www.youtube.com/watch?v=WwpD-daFx8U