Sonic Boom: Scavenger Hunt | Sega

When it comes to social media, it’s all about authenticity. Sometimes, that means shaky, hand-held footage and on-the-fly editing is the best bet for documenting an inside look at a legendary game company’s headquarters.

Working with our friends at Smosh, we invited Sonic fans to join a San Francisco scavenger hunt that ended with a tour of Sega’s facilities and a peek behind a forbidden door to discover a mind-blowing secret. Then again, with 1.3MM views and 14k likes, it’s a secret we were happy to share.