Sonic Boom & Screen Team Influencer Video | SEGA

Sonic the Hedgehog isn’t just the hero of a classic video game; he’s a bright blue thread in the fabric of pop culture. So when Sega updated the franchise with Sonic Boom, we amped up awareness and excitement by partnering with Screen Team to create a real-life, free-style, parkour adventure video.

With Screen Team influencers playing Sonic and his crew (along with evil nemesis Dr. Eggman) and a custom song to help propel the action, the YouTube video scored over 17MM views and 54k likes.