Facebook

Marketers worry that Facebook's new boosted post tools signal the end of organic reach.

Improved metrics, boosting posts and tag controls make collaboration with your brand soulmate even easier.

Facebook injects a bit of creativity into its new app camera, and influencers should fit in nicely.

Authenticity intentions may be good, but Snapchat's lack of analytics and influencer tools have become a problem for creators

Popular doesn't always mean the best; see how this social media giant's earned media value REALLY stacks up

As brands finalize marketing budgets for 2017, a quick look at some key statistics about social media and influencer marketing can help keep the focus on what's most important for campaigns in the new year.

Influencers love Facebook and Instagram, and their marketing options just got more creative.

The campaign aims at driving awareness for Chevy across global markets under the tagline “Find New Roads.”

Twitter announces plans to discontinue Vine and influencers mourn . . . for a minute

New ways to watch video and choose ad placement offers freedom and confidence.