Google

AI is letting marketers unlock the value in Big Data to gain insight, not just to market based on demographics.

New ways to watch video and choose ad placement offers freedom and confidence.

Recent study demonstrates the power of YouTube personalities.

An early report suggests that a wide range of social network features will soon be added to the dominant video-sharing platform and key influencer marketing outlet.

Keeping up with rule changes and algorithms seem impossible? Invest in influencer marketing.

Didn't have time to keep up on influencer marketing stories this week? ION has curated some of the best articles from the last week for your summer reading list.

Better ROI has Priceline, one of the biggest buyers of Google Ads, switching their dollars from search to social.

Ad blocking use grows in the US and globally, leading Google and others to step in and help set standards for 'acceptable' ads.

The Influencer Orchestration Network's weekly roundup of the influencer marketing stories you absolutely need to read.

The search giant is reminding brands and agencies about the right way to make sure advertising through influencers doesn't result in unfair SEO advantages.