influence marketing

Amazon extended its influencer program to virtual storefronts where they can earn commission from items they sell.

It may seem counter-intuitive, but brands are finding power in thinking small.

AI is letting marketers unlock the value in Big Data to gain insight, not just to market based on demographics.

Facebook injects a bit of creativity into its new app camera, and influencers should fit in nicely.

AI searches are paving the way for celebrity and expert replies as told in their own voice

Popular with gamers, Gunnar has set its amber sites on other professionals with the help of top influencers.

Facebook's photo-sharing site is preferred by creators and brands alike, and the trend won't be slowing down anytime soon.

"Involving influencers during development gives us a better chance of understanding why they think the game would be interesting for their audience."

Eden Games had to act fast to pull off a dream campaign with hundreds of moving parts

Authenticity intentions may be good, but Snapchat's lack of analytics and influencer tools have become a problem for creators