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A roundup of the most noteworthy influencer marketing news of the week.

A roundup of the most noteworthy influencer marketing news of the week.

The YouTube influencer market grew by 14 percent, to $5.67 billion, in 2019, and has remained largely unaffected by COVID in Q1 2020.

A new study revealed that 65 percent of influencers posted less sponsored content between March 12 and May 7.

A new survey from Matter suggests that influencers are impacting consumer behavior more than brands are during the pandemic.

Amid coronavirus, brands are leaning into influencers and user-generated content to fill the void left by the cancelation of in-person shoots.

A new platform called Kindred digitizes word-of-mouth recommendations on social media channels and turns them into direct sales for brands, while also helping to combat influencer marketing fraud.

A closer look at key statistics of influencer fraud on social media platforms, and the importance of data transparency in the influencer ecosystem.

Twitter explored the behavior of its niche communities to help brands ensure they’re successful when working with micro-influencers on the platform.