statistics

Today's young consumers aren't impressed with fancy gimmicks.

AI is letting marketers unlock the value in Big Data to gain insight, not just to market based on demographics.

Facebook's photo-sharing site is preferred by creators and brands alike, and the trend won't be slowing down anytime soon.

More than one third of marketers report more success from influencer campaigns than traditional ones.

As brands finalize marketing budgets for 2017, a quick look at some key statistics about social media and influencer marketing can help keep the focus on what's most important for campaigns in the new year.

Recent study demonstrates the power of YouTube personalities.

With social media marketing on the rise, brands want influencers to "like" their products