YouTube sensations RocketJump, who have worked with brands like Taco Bell and AT&T in the past, is launching a new series called Dimension 404 to appear on studio-owned Hulu.
RocketJump, founded in 2010 by Freddie Wong, Matthew Arnold and Desmond Dolly. Their shows, including the wildly successful Video Game High School, have led them to amass almost 8 million subscribers. They were also one of the earlier YouTube creators to work directly with brands on influencer marketing campaigns.
The new show, the name of which is a play on the error number for unfound web pages, is a science-fiction series that explores the scary side of the genre. Rocket Jump Co-Founder Dolly (@dezdolly to the world) has led creative and will run the show. He writes on the RocketJump blog that they’ve “let imaginations run wild to create a show that takes you on an incredible journey through the sci-fi genre. What if an obscure cartoon held the secret to time travel? What if energy drinks caused the apocalypse? What if the NSA’s top analyst was a gigantic, all-knowing cube of sentient meat named Bob?”
As with past RocketJump productions that have made the move from YouTube to other channels, like Video Game High School: The Movie and RocketJump: The Show (which also airs on Hulu), Lionsgate Television is distributing the six-episode series. While the streaming service doesn’t report viewer numbers, ordering more shows from RocketJump suggests they are performing well and lines up with Hulu’s efforts to draw content from the social media creator space. While options like YouTube Red are now available for channels like RocketJump to launch paid shows, they are continuing to partner with outside subscription services. Netflix has also featured many social media influencer movies in recent days.
Lionsgate Television Group Chairman Kevin Beggs explained why they love working with RocketJump, “Freddie Wong, Matthew Arnold and Creator/Showrunner Dez Dolly have tapped directly into the digital consumer zeitgeist with their distinctive vision and special, kinetic brand of creativity.”
The show is now in pre-production, with filming starting in April on what Dolly claims is “quite possibly six of the most insane, fantastic, and fun hours of television you’ve ever seen.”
Source Images: RocketJump