Engaging Your Brand’s Soulmates

Premium Content

The high end of high-end quality content. Very customized, very high touch, and very effective when combined with premium placement. Think: DevinSuperTramp – https://www.youtube.com/watch?v=m4Bm3cs9TFo TheSlowMoGuys – https://www.youtube.com/watch?v=OubvTOHWTms DudePerfect – https://www.youtube.com/watch?v=WwpD-daFx8U Find out more.

Brand-Based Narrative

Story-driven content (often episodic) with seamless brand integration delivered via thematic relationship, product placement, etc. Think: WongFuProductions – https://www.youtube.com/watch?v=JvxHPtEsmFc Mortal Kombat Legacy – https://www.youtube.com/watch?v=6s6UiEuCYXA RoosterTeeth’s Red Vs Blue – https://www.youtube.com/watch?v=UjMYb6lyrmM Find out more.

Gameplay

Fan-made channels account for 97% of video game walkthroughs, competitive highlights and comedic montages, delivering authentic content (and passion) for top games. Think: PewdiePie – https://youtu.be/lQz6xhlOt18 Seananners – https://www.youtube.com/watch?v=FDQx-guzx2s Ghostrobo – https://youtu.be/XKQfiwPzjmc Find out more.

Music Videos

Music provides a soundtrack for just about anything, and well-made videos can entertain while weaving in brand presence through lyrics, themes, and product placement. Think: Kurt Schneider for Coca-Cola – https://www.youtube.com/watch?v=6yVve5mV9Ts Kina Grannis for AT&T – https://www.youtube.com/watch?v=fQurc3V12qw CorridorDigital – https://www.youtube.com/watch?v=hDlif8Km4S4 Find out more.

Social Amplification

Everything resonates on a larger scale when an influencer’s social media presence crosses platforms to promote big brand initiatives. Find out more.

Live Streams

Nothing beats witnessing a big event as it happens, which is why live streaming delivers increased engagement and longer view times versus video on demand. Think: RedBull + Felix Baumgartner’s fall from space – https://www.youtube.com/watch?v=FHtvDA0W34I Twitch Plays Pokemon – http://www.businessinsider.com/twitch-plays-pokemon-2014-8 Find out more.

Fan Activation

Fans love it when creators (and brands) return their love, especially when the fans are rewarded with giveaways, challenges, sweepstakes and more. Find out more.

DIYs

Whether it’s crafting, building, sewing or decorating, everyone wants to do it themselves – and actively seek out content that shows them exactly how. Think: Pinterest Boards Find out more.

Event Coverage

Even if you were there, you probably missed a lot – which is why videos covering conventions and other events appeal to both those who attended and those who missed out. Find out more.