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World of Warplanes: Cardboard Warfare 2.5 | Wargaming
Wargaming is taking the world by storm by bringing gamers the greatest war machines of the 20th century. To help fuel their World of Warplanes franchise with new game installs, we enlisted famed YouTube filmmakers Freddie Wong and Clinton Jones to create original content with a classic, red-blooded, fighter pilot vibe, featuring the high-flying influencers… Read more »
Sprukits: Time-Lapse Video | Bandai
Watching a model being built in real time is pretty much like watching paint dry, but watching people move at the speed of caffeinated hummingbirds is fun. Hence the inspiration for time-lapse YouTube videos for our favorite snap-together model kits, SprüKits. Partnering with model-kit-enthusiast influencers, we showcased the ease and enjoyability of assembling your own… Read more »
Original Content Reel | [a]
Ayzenberg’s Original Content Group is a powerful new weapon in the agency’s communications arsenal. By pushing the envelope of emerging and non-traditional methods for creating branded entertainment, Original Content can amplify the signal strength of forward-thinking brands. This reel demonstrates how Original Content turns brands into entertainment properties by engaging viewers and establishing appeal that… Read more »
APB Reloaded Trailer | GamersFirst
[a]list games and GamersFirst present “Be All You Can’t Be,” an action-packed video trailer for APB Reloaded. Shot on location in downtown LA, this cinematic extravaganza takes us inside the dangerous world of San Paro, where the streets are over-run with Criminals and Enforcers. This never-ending war is the perfect place for epic shootouts, murderous… Read more »
Sonic Boom: Screen Team Video | Sega
Sonic the Hedgehog isn’t just the hero of a classic video game; he’s a bright blue thread in the fabric of pop culture. So when Sega updated the franchise with Sonic Boom, we amped up awareness and excitement by partnering with Screen Team to create a real-life, freestyle, parkour adventure video. With Screen Team influencers… Read more »
Sonic Boom: Scavenger Hunt | Sega
When it comes to social media, it’s all about authenticity. Sometimes, that means shaky, hand-held footage and on-the-fly editing is the best bet for documenting an inside look at a legendary game company’s headquarters. Working with our friends at Smosh, we invited Sonic fans to join a San Francisco scavenger hunt that ended with a… Read more »
Top 5 Influencer Marketing Stories for the Week of January 29th
ION is back with the Top 5 Influencer Marketing Stories for the week. Periscope offers real-time influencer marketing for Seriously’s Best Fiends, the Force is strong with Social Media and Influencer Marketing, Microsoft launches a multichannel influencer marketing across different audience segments, another social media star-driven video series for the classic game Street Fighter debuts on… Read more »