![[ion]](https://ionco.wpenginepowered.com/wp-content/themes/ion/assets/images/ion-logo-white.svg){kind=logo}
Influencer Marketing Brings the PSA to Vine
When the Partnership for Drug-Free Kids was deciding how to effectively promote their “Who Controls You” campaign, they were definitely thinking about influence and how it impacted their target audience of teens. The campaign, launched as part of their Above the Influence program, has a simple goal of helping kids make better choices in situations where peer pressure… Read more »
Saucony’s Influencer Marketing Campaign Let The Oatmeal Lead
One of the more memorable video campaigns of 2015 has been Saucony’s Seeker Stories, a series of brief films featuring a cross-section of influential people who are also runners. The campaign has hit a new high this week with the release of content co-created with internet celebrity The Oatmeal. In a couple of minutes, Seeker Stories captures the subject’s life, what… Read more »
Influencer Marketing is the Partner Content Marketing Needs
Marketers and copywriters alike wish we could say the (paraphrased) adage ‘if you write it, they will come’ was still true (if it ever was). If you still believed it, Buzzsumo and Moz’s recent study will dispel that immediately with their revelation that 50% of content gets 8 shares or fewer. While individual creators and… Read more »
Instagram’s New Video Channel Highlights Great Content for Influencer Marketing
The end of October marked the Halloween debut of Instagram’s new video channel, which borrows some purpose and format from Twitter’s Moments feature and maybe a bit of Snapchat. This curated video list is designed to be a “Best of” list of great videos uploaded by their community of over 400 million Instagram users. The choices draw upon both… Read more »
Injustice: Battle Arena | WB Games
While everyone knows and loves the heroes and villains of the DC universe, hardly anyone had heard of Injustice: Gods Among Us, the bad-ass fighting game that pits those iconic characters against each other in one-on-one fisticuffs. We needed to find a way to excite the existing comic book and fighting genre communities. After a second… Read more »
