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New Online Video Report Suggests More Influencer Marketing in 2016
Statistics about online video viewing habits in a new report help show why influencer marketing is growing so quickly. Limelight’s “The State of Online Video” report provides illuminating details about how the public, and Millennials in particular, view and respond to online video. Importantly, it shows how quickly viewers will abandon videos if they don’t… Read more »
11 Essential Stats for Influencer Marketing in 2016
As we wind up the year, the indications couldn’t be clearer about influencer marketing. 2016 will see more brands exploring how they can work with social media creators as part of their regular marketing budget, while those that have already seen amazing results will expand what they do. If you’re still trying to determine how much to… Read more »
Why Now Is Primetime for Brands on Instagram
(Photo credit: Instagram) Faster than you can hashtag #adsofinstagram, the ads have come to Instagram in a big way. The 400 million Instagrammers who use the photo-sharing app are now seeing what Twitter and Facebook users have been experiencing for a while – carefully placed yet properly denoted ads promoted to their feed more often… Read more »
Retail Influencer Marketing Will Continue To Grow in 2016
Whether targeting online or in-store shoppers, influencer marketing is starting to resonate with retailers according to a new report from eMarketer. In some ways, influencer marketing is really a natural outgrowth of traditional word-of-mouth marketing with the friend at work or person next door being augmented by online voices that have become trusted sources for… Read more »
Is Blab the Next Awesome Influencer Marketing Tool?
While the live-streaming craze started big-time with the launch of Meerkat earlier this year and built further with Twitter’s Periscope, marketers are starting to see how multi-stream app Blab can be used for collaborative content beyond just a single stream done by an individual. While some great influencer marketing campaigns have been launched with Periscope… Read more »
Is Twitter’s Big Gaming Play About Influencer Marketing?
A key hire shows that the short-form social masters at Twitter are getting more heavily into electronic gaming. With the addition of Rodrigo Velloso, who was most recently YouTube’s director of gaming content, the 140-character platform shows it is getting serious about the gaming industry. It’s no surprised that Twitter would want to dip into… Read more »
3 Influencer Marketing Mistakes to Avoid in 2016
The end of year predictions are in and one thing is clear: influencer marketing and the social media channels where it happens continue to be on the rise. From the Augere study earlier this year that showed 84 percent of marketers would use influencer marketing in the next year to marketing gurus like Jay Baer… Read more »
Star Wars: The Force is Strong with Social Media and Influencer Marketing
Today marks the opening day of Star Wars: The Force Awakens and even people living under a rock know it. Disney/Lucasfilm has unleashed an unprecedented marketing campaign that made the previous efforts to promote stories set in a galaxy far, far away look like child’s play. Yet, as the potential audience for these films has… Read more »