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Seriously Uses Real-Time Influencer Marketing on Periscope
Gamemaker Seriously is bringing a real-time element to their promotion of the hit mobile game Best Fiends. For all 24 hours of Dec.15, top Periscope influencers will feature the game on their live streams. Best Fiends is one of the first brands and the first mobile game ever to partner with Periscope influencers for a campaign.… Read more »
Capcom Follows up Successful Video Series with Influencer Talent
Game publisher Capcom is working with Multi-Channel Network Machinima again to promote a new installment in their long-running video game series. The project is a follow-up to a 12-episode Street Fighter video series last year that promoted the previous game in the line. The new live-action series is called Street Fighter: Resurrection and it will premiere… Read more »
Influencer Marketing Tips from MST3K’s Big Kickstarter Campaign
Using crowdfunding to bring back cult television shows isn’t new but the geeks and robots involved in Mystery Science Theater 3000 (MST3K) are taking it to a new level with the help of influencers. The wacky cable television show is coming back with the help of around 5 million dollars in crowdfunded cash on Kickstarter… Read more »
Uncool But Popular: Brands Can Still Reach Teens On Facebook
Despite its bad rap as the social network where your mom hangs out, teens are still using Facebook more heavily than the majority of networks they find “cool” and that could affect where content and influencer marketing campaigns are launched in 2016. Analyst firm Forrester released a new study that shows only 65 percent of… Read more »
Is Kanvas the Right Streaming Platform for Influencer Marketing?
(photo credit: Guess) While live-streaming apps started garnering national attention earlier this year with Meerkat’s debut at the SXSW conference, Twitter’s Periscope has dominated the space. With instant access to Twitter followers and more corporate muscle, Periscope quickly grabbed the headlines and added users but not all brands have signed on right away. That could… Read more »
Reddit Creates Authentic, Targeted Content By Democracy
The self-proclaimed “front page of the internet,” is now creating original content in a truly democratic way that reflects the character of their platform. Reddit announced in their latest foray into original programming with an inspirational life-story web series Formative, built in collaboration with their r/Entrepreneur community and Google Cloud Platform. The idea behind the… Read more »
Brands and Creators Can Now Promote Snapchat Content Directly
The walled garden of Snapchat continues to gain targeted cracks. According to Digiday, Snapchat announced plans to allow for direct links to specific content pages from Facebook, Twitter and other online destinations. This is a seismic shift for Snapchat, whose unique user interface has made it challenging for audiences to find content from even the… Read more »
YouTube Red’s Netflix Strategy Is Powered By Influencers
YouTube Red’s ambitions to take on Netflix are clearer than ever with the imminent launch of their original content slate on February 10th. Their new shows and films feature some of the biggest YouTubers around and will test whether fans are willing to pay for their content. When the $9.99 a month service launched late… Read more »
Super Bowl 50: Influencer Marketing Roundup
In some ways, Super Bowl advertising feels like the opposite of Influencer Marketing. After all, the messages are generally broad and aimed at appealing to the largest possible audience. That makes sense because these ads are being broadcast to over a hundred million Americans. They are also seen on a traditional media format where impressions are… Read more »
Twitch Co-Founder Justin Kan Thinks You Belong On Snapchat
Twitch co-founder Justin Kan is bringing back his groundbreaking 24-7 “life-stream” channel but he’s moving it over to Snapchat. Justin.tv was launched back in 2007 as a personal webcast he created with a webcam attached to a hat that he wore almost all of the time. His live streaming eventually led to Twitch, the video… Read more »