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Sonic Boom & Smosh Games Influencer Video | SEGA
When it comes to social media, it’s all about authenticity. Sometimes, that means shaky, hand-held footage and on-the-fly editing is the best bet for documenting an inside look at a legendary game company’s headquarters. Working with our friends at Smosh, we invited Sonic fans to join a San Francisco scavenger hunt that ended with a… Read more »
Guild Wars 2 Live Stream | ArenaNet
When you make a big announcement, you want a big audience. So we activated the perfect mix of online influencers to help maximize tune-ins for the Guild Wars 2 expansion announcement during Twitch’s live stream event. Since these influencers were also GW2 super fans, they knew exactly what current (and lapsed) players wanted, using their… Read more »
APB Reloaded Trailer | GamersFirst
[a]list games and GamersFirst present “Be All You Can’t Be,” an action-packed video trailer for APB Reloaded. Shot on location in downtown LA, this cinematic extravaganza takes us inside the dangerous world of San Paro, where the streets are over-run with Criminals and Enforcers. This never-ending war is the perfect place for epic shootouts, murderous… Read more »
SpruKits Time-Lapse Video | Bandai
Watching a model being built in real time is pretty much like watching paint dry, but watching people move at the speed of caffeinated hummingbirds is fun. Hence the inspiration for time-lapse YouTube videos for our favorite snap-together model kits, SprüKits. Partnering with model-kit-enthusiast influencers, we showcased the ease and enjoyability of assembling your own… Read more »
World of Warplanes – RocketJump Influencer Campaign | Wargaming.net
Wargaming is taking the world by storm by bringing gamers the greatest war machines of the 20th century. To help fuel their World of Warplanes franchise with new game installs, we enlisted famed YouTube filmmakers Freddie Wong and Clinton Jones to create original content with a classic, red-blooded, fighter pilot vibe, featuring the high-flying influencers… Read more »
How To Ensure Your Influencer Marketing Plays By FTC Rules
The FTC is again increasing enforcement of disclosure rules for influencer marketing, per a report on Bloomberg. Last year, the government laid out and heavily promoted updated influencer marketing rules it is now using to judge whether social media creators who feature products are sufficiently clear about their relationship to the brand involved. Even as news continues to… Read more »
Tumblr’s New Ads Offer Bloggers A Way To Make Money
Tumblr is expanding its advertising offerings in a way that could help grow their revenue and give the platform’s bloggers a source of their own. News of this expansion comes just days after its parent company, Yahoo, was sold to Verizon for $4.8 billion dollars. While the platform has offered native ads through Yahoo’s Gemini system and… Read more »
3 Debunked Myths About Influencer Marketing
Exceptional ROI is among the many reasons why 86 percent of brands are now including influence in their marketing strategy. A recent poll shows that brands are gaining between 6.50 and 20.00 in return for each dollar they spend. Moreover, the customers being obtained are considered higher in quality than those acquired through other means. Yet some brands are… Read more »
5 Influencer Marketing Stories You Need To Read
The year of Influencer Marketing continues to gain momentum. More than 84 percent of marketers are now tapping into this effective strategy to develop quality, authentic content marketing with built-in distribution. As a result, more digital ink than ever is flowing about how savvy marketers are using influence to get around ad-blockers and build relationships… Read more »