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What Do Twitter’s Conversational Ads Mean for Influencer Marketing
Twitter may be turning influencer marketing on its head with today’s introduction of Conversational Ads, which provides easy-to-use tools so any Twitter user can share brand messages with their followers. Conversational Ads builds on previous Twitter marketing tools that help brands expand the reach of their marketing messages. The company describes the tool as a means… Read more »
YouTubers Like PewDiePie Can Now Dream Of Emmy Gold
Ever felt like PewDiePie, Tobuscus or Seananners really deserved an Emmy for one of their forays on YouTube? With new categories being added to the annual awards from the Academy of Television Arts and Sciences, that could actually happen this July. To recognize the quality of video content that don’t get viewed on traditional televisions, the Academy… Read more »
Facebook Makes It Easier To Love, Wow and Be Angry
Facebook has finally expanded the world of the Like. With the public introduction of Facebook Reactions, the 1.5 billion user king of social media networks just unlocked the ability of its users to offer more low-effort expressions to anything they encounter on their News Feed. There has been pressure on Mark Zuckerberg’s platform to give… Read more »
Tumblr Growth Slows As Rival Platforms Expand
Tumblr, the social-blog mashup that Yahoo purchased in 2013, is struggling to grow its reach among internet users and it isn’t expected to get any better through 2020, according to a new report from eMarketer. Per the report, the short-form blog site with social media elements is only in use by 8.7 percent of the… Read more »
Content Engagement Is Down But Influencers Can Help
The new study from TrackMaven called The Content Marketing Paradox may be frustrating for content marketing professionals that have tried hard to ‘do social’ as part of their content strategy. Despite record-breaking amounts of new content created during 2015, the report shows that engagement fell across four of the five social networks they tracked (Facebook,… Read more »
Wevr’s Transport Wants To Be The Network for Quality VR
Groundbreaking VR company Wevr has launched a new network for Virtual Reality experiences called Transport but they don’t just want to be YouTube for VR. Their goal is to provide a device-agnostic platform for high-quality VR that is curated by their team. The description does make it sound a lot like YouTube, though. Freshly funded… Read more »
Influencers Come Together To Help American Red Cross Share a PSA
The American Red Cross has turned to influencers in social media, alongside some traditional celebrities, to launch a home fire awareness campaign called 2Steps2Minutes. The program’s goal is to save people from this danger that claims more lives in this country than hurricanes, tornadoes and floods together. The video portion of the campaign is drawing… Read more »
YouTuber Freddie Wong’s RocketJump Scares Up New Sci-Fi Series for Hulu
YouTube sensations RocketJump, who have worked with brands like Taco Bell and AT&T in the past, is launching a new series called Dimension 404 to appear on studio-owned Hulu. RocketJump, founded in 2010 by Freddie Wong, Matthew Arnold and Desmond Dolly. Their shows, including the wildly successful Video Game High School, have led them to… Read more »
Twitch’s 2015 Numbers Amaze, Top YouTube on Average Views
While YouTube should not be afraid yet, Twitch had an exceptionally good 2015 with impressive statistics they touted in their annual retrospective. The Amazon-owned streaming platform did not obsess about comparing their statistics to YouTube, a company that last year packaged their gaming streams as YouTube Gaming, but it did note that Twitch viewers watched… Read more »