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Social Media Creators Are More Influential Than Celebrities
Social media creators, not celebrities, shape our culture and set trends, says the largest living generation of consumers. Think With Google’s new study highlights this fact based on analysis from a number of studies they commissioned with various research houses, including Nielsen, Visible Measures and Ipsos Connect. The 75 million member strong generation we call millennials trust and relate to social media… Read more »
Snapchat Memories Will Mean Better Influencer Marketing
Snapchat has grown to 150 million daily users on the strength of its FOMO-driven soul but a new feature may alter the DNA of the platform forever. The aptly-named “Memories” lets Snapchat users repost and save Snaps and Stories they create on the app. This is a massive change for the Ghost, which was founded on… Read more »
VidCon 2016: Middle Class Influencers Are More Effective
Brands are starting to realize that influencer marketing is more effective when they work with ‘middle-class’ social media creators. Industry experts agreed on that point during a Vidcon 2016 panel titled “Working with Hundreds – Or Even Thousands – Of Digital Influencers at Scale.” Moderated by Tubefilter founder Joshua Cohen, the Industry track panel featured longtime influencer… Read more »
Report: One of Google Ads’ Biggest Customers Shifting To Facebook
The battle between social and search shifted with the announcement that one of Google’s biggest advertising clients is diverting budget to Facebook because of its effectiveness. Priceline, the top online travel agency, has long been leveling 80 percent or more of their $1.9 billion dollar annual marketing budget into Google search. But that is changing… Read more »
5 Influencer Marketing Stories You Don’t Want To Miss
Summertime is here and mid-year marketing campaigns are in full swing. Before you head to Vidcon this week and calculate the engagement level of your latest campaign, here are 5 influencer marketing stories that you should definitely read before heading to the beach. Unlocking Influencer Marketing ION’s Take: Yahoo just released a report on how brands… Read more »
Will Microsoft’s LinkedIn Focus On B2B Influencer Marketing?
With Microsoft’s $26.2 billion dollar acquisition of LinkedIn announced by marketing ninjas on Monday morning, many are talking about the synergies to be gained from the company’s largest-ever deal. While LinkedIn’s stock price has suffered this year due to earnings reports that didn’t meet Wall Street’s expectations, Microsoft clearly saw past that and realized that, in… Read more »
Why You Want Snapchat Influencers In Your Campaign
Snapchat, the fast-growing network that will outgrow its rivals this year according to eMarketer, has been making it easier for publishers to post to the ghost. The youth-oriented social/chat mashup has not done the same for advertisers, who are struggling to work within the loose limitations on branded content. Brands are finding far more traction working with influencers on the… Read more »
Mary Meeker’s Internet Trends Report Supports Influencer Marketing
Influencer marketing got a boost from Mary Meeker’s voluminous Internet Trends Report last week. Buried among the thousands of details about how we use the Internet was a clear message that advertising needs to evolve in order to be successful in a mobile-first, video, image and voice-driven future. Meeker succinctly notes that online video advertising… Read more »
Did Chewbacca Mom Expand The Audience For Influencer Marketing
Unboxing videos hit a new record and may just have gone mainstream earlier this month. We have a Texas mother who was shopping at the Kohl’s clearance rack to thank for it. A certain Wookiee and an almost forty year-old movie franchise had something to do with it, too. However this happened, Chewbacca Mom’s Facebook… Read more »
Influencer Marketing Is Not What You Think It Is – It’s Much Better
Marketing news sites and blogs have been lighting up in the last couple of weeks with a discussion about influencer marketing being “over” not long after many outlets declared that 2016 was the year when it would really hit its stride. With over 75 percent of brands engaging in this forward-thinking strategy, it was inevitable that some people would… Read more »