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Are Live Streaming Networks Right For Influencer Marketing?
While live-streaming has been around for almost a decade (via early players like recently-purchased Ustream and Justin.tv), Meerkat’s debut at SXSW 2015 launched the anyone-can-do-it rush that has been sustained into this year. Most digital platforms are adding live-streaming to their mix, including Twitter’s NFL deal and Facebook Live’s tools to let anyone stream on their platform.… Read more »
5 Biggest Influencer Marketing Stories This Week
After blowing off steam with April Fools’ Day jokes last week, smart marketers are getting back to work this week to ensure their second quarter builds on the success of the first campaigns of 2016. To keep on top of the latest news in the world of social media creators and native advertising, here’s ION’s… Read more »
More Than Half Of The U.S. Is Now On Facebook
According to new findings from eMarketer, social media use continues to climb to the point where the biggest network, Facebook, is now being used by over 50 percent of the U.S. population. While growth will slow in some categories through 2020, that’s primarily because the numbers are so lofty. Facebook is already in use by… Read more »
New Research Shows Influencer Marketing Is A Powerful Purchase Driver
Word of mouth marketing is significantly more effective when it comes from an expert influencer, according to a new report sponsored by Experticity. In research conducted by the Dr. Jonah Berger, Wharton School professor and author of Contagious: Why Things Catch On, and the Keller Fay Group, 82 percent of consumers are highly likely to follow… Read more »
5 Important Influencer Marketing Stories You Need To Read
Changes in the influencer marketing industry are happening faster than updates to social network privacy policies. To keep you on top of the news you need to see, ION has compiled our regular digest of the top influencer marketing stories from the last week. In our roundup, you’ll find updates about key social media platforms, details on… Read more »
What Brands Need To Know About Snapchat’s Big Update
Snapchat has a reputation for being a fast innovator. That reputation just got stronger with the introduction of Chat 2.0. Yet a couple of other changes might be more immediately meaningful to brands looking to connect with the platform’s over 100 million daily users. Just a week after hiring new executives that suggested a focus on… Read more »
‘Day of Doom’ Teams Up Influencers With Pro Athletes
Innovative influencer marketing often comes from the video game industry and Bethesda Softworks‘ Day of Doom is a perfect example. Their campaign to promote the new edition of the classic first-person shooter is peopled with celebrities that blur the line between traditional and social media influencers. Doom’s new incarnation is one of the most eagerly anticipated titles of the year but… Read more »
Top 5 Awesome Influencer Marketing Stories This Week
Spring has officially sprung and as smart marketers look to close out the first quarter of 2016, ION is here with a curated list of the top Influencer Marketing stories this week. In our roundup, you’ll find updates about key social media platforms, details on new developments and some news about influential content creators. Influencer… Read more »
Snapchat Gains Marketing Measurement Power From New Hires
Despite the onslaught of new options like Peach, Waffle, and Wanelo, the hottest social property remains on Snapchat. Brand interest in connecting with its Gen Z and Millennial users certainly isn’t disappearing like the content posted on the app, especially now that the platform is taking action to help marketers track what happens in its… Read more »
Michelle Phan Expands Her Media Empire With New Web Comic
YouTube Beauty Queen Michelle Phan, a previous [a]list summit speaker and an early creator involved in Influencer Marketing, has already conquered the world of beauty products and now seems to be setting her sights on dominating web comic books. Already famous for her how-to makeup tutorials, trend reports and monthly subscription service for beauty products, Phan has been pushing further… Read more »