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Oprah And The Future Of Influence Marketing On Amazon Echo
In a world where consumers—especially young consumers—trust the opinions of peers and online celebrities over brands, hearing information in that person’s own voice may naturally extend to AI. Pioneering this effort is Hearst, publisher of O, The Oprah Magazine (and over 300 others). The company’s Native & Emerging Technologies team has teamed with Amazon for an… Read more »
Haste Finds Big Success With Microinfluencers
We gamers have a saying—video games don’t make people violent, lag does. To improve performance and reduce table flipping everywhere, the small but scrappy team at Haste has created a way to reduce lag and improve network stability. Since necessity is the mother of all invention, it’s no surprise to learn that Haste was co-founded by an engineer… Read more »
Gunnar Optiks President Takes Us Behind ‘The Movement’
Known for their amber-colored lenses, Gunnar Optiks manufactures computer and gaming glasses that protect against digital eye strain. They’re helpful to anyone who stares at screens all day, but Gunnar has made a particularly strong impression on the video game community. To spread their message of eye protection to other demographics, Gunnar has just launched… Read more »
Instagram Influencer Marketing Could Reach $2 Billion By 2019
With around 300 million active daily users, Instagram is a marketing haven for connecting with influencers both big and small. Estimates place the current Instagram influencer market at around $1 billion and at its current growth rate, could reach $2 billion by 2019. July 2016 research found that 24 percent of US influencers cite Instagram as… Read more »
YouTube Stars Hit The ‘Fastlane’ In New Mobile Game
Influencers hold a particularly fond place in the hearts of video game developers, and can sometimes make or break a title’s success. For its upcoming release, Fastlane: Road to Revenge, Space Ape Games knew that YouTube creators would play a major role . . . literally. They’re in the game. Space Ape teamed up with more… Read more »
2017 Influencer Marketing Budgets Are On The Rise, New Study Shows
Sixty-three percent of marketers increased influencer marketing budgets this year, according to research from Bloglovin. Influencer campaigns helped 67 percent of surveyed marketing professionals reach targeted audiences, while 32 percent see influencer campaigns as essential to their strategies. In fact, 41 percent said they have seen more success in influencer campaigns than in more traditional advertising efforts.… Read more »
Pagani, ‘Gear.Club’ And YouTube Stars Unveiled A $2.5M New Car
Gear.Club is a free-to-play game for Apple TV, iOS and Android that offers high-speed races with realistic 3D graphics. When the game launched for mobile devices in October, Eden Games CMO Pascal Clarysse wanted to do something big involving internet creators and, of course, cars. What they got was a high-speed marketing ride for the record books. “We… Read more »
Scopely Gets ‘Influential’ With ‘The Walking Dead: Road To Survival’ Marketing
The Walking Dead franchise is very much alive and well, although we can’t always say the same for its characters. Fans of the gory comic-book-series-turned-TV-show-phenomenon keep the adventure alive thanks to Scopley’s mobile RPG title, The Walking Dead: Road to Survival, which is updated to reflect developments on the show. Scopely’s latest and largest update—a… Read more »
The Snapchat Exodus: Why The Platform’s Biggest Creators Are Leaving
Snap, Inc. wants to maintain an authentic means of communication among friends and followers, but refusing to create relationships with its top users may come back to haunt “the ghost” just days after its successful-but-not-blockbuster IPO. Top social media creators don’t become influencers overnight, with very few exceptions—online fame comes through hard work and building an… Read more »
Lookin’ Good: Influence Marketing The Spectacles Way
Snapchat Spectacles are quite literally changing the social game as we know it. The simple act of walking in someone else’s shoes for 10 seconds achieves a level of authenticity that has marketers running for the nearest Spectacles Bot. Now that consumers can buy Spectacles online, wider access means more opportunities for creators and of course,… Read more »