![[ion]](https://ionco.wpenginepowered.com/wp-content/themes/ion/assets/images/ion-logo-white.svg){kind=logo}
Author Ryan Williams On The Importance Of Collaboration
Ryan Williams, author of The Influencer Economy, knows a thing or two about brands and online influence. With over 12 years in marketing, business and entertainment, Williams and his team launched Disney’s social media and analytics division. After that, he worked as a marketing executive for Machinima, one of the largest millennial YouTube communities in the world that was… Read more »
New Pinterest Lens Could Add Influence To Inspiration
In just five years, Pinterest has become the third most popular social network in the United States, just behind Twitter and Facebook. Pinterest sets itself apart from other social networks by not really being one, per say, but rather a search engine that lets you discover with your eyes rather than your keyboard. This idea is evolving with… Read more »
How Brands Are Snuggling Up To Petfluencers
Pets + influencers = petfluencers, adorable animal celebrities that earn more money than a lot of humans by socializing products with their huge audiences. While animal stars are a natural fit for the $11 billion pet industry, it turns out they also make great “spokes-pets” for everything from airlines to men’s fashion. Are pets the right way… Read more »
Here’s Why Pinterest Is Worth The Investment
While Pinterest may not yet attract the massive user base of Facebook, the idea-sharing network shouldn’t be ignored. In just five years, Pinterest has become the third most popular social network in the United States, just behind Twitter and Facebook. The company still counts just about 100 million users, 85 percent of whom are female. Pinterest reports that… Read more »
Here’s Why Facebook Is Worth The Investment
With 1.7 billion users, Facebook continues to be a top player in the world of social media, despite a few metric-counting mishaps. Despite the bumps in the road, Facebook has made a number of significant updates that add tremendous value to marketers both for ad spend and organic reach. While Facebook continues to prioritize updates from friends… Read more »
Here’s Why Snapchat Is Worth The Investment
With 10 billion daily video views and an entirely new suite of product features, there’s no stopping the power of Snapchat in 2017. The Ghost has undergone a lot of big changes over the last year from re-branding itself as a camera company to offering targeted marketing, mid-roll ads and a big Stories update offering more control for its… Read more »
10 Essential Stats For Influencer Marketing In 2017
2016 has been a tough year for many people, but at least influencer marketing continues to deliver good news. New research says that 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. This is no surprise since audiences turn to social influencers… Read more »
Here’s Why YouTube Is Worth The Investment
YouTube has over a billion users and its content receives over 200 million unique views per month. Every day, people watch hundreds of millions of hours of YouTube videos and generate billions of views. While these numbers are impressive, that means its even more important for a brand not to get lost in the crowd. As… Read more »
Facebook Creative Hub Is Great News For The Mobile Marketer
It’s a great day to advertise on Facebook. The social media giant has formally introduced its new Creative Hub—a mobile marketing tool that allows companies to create advertisements, preview them in a mobile environment and find inspiration from what other brands are doing. The idea was first unveiled at Cannes Lions International Festival of Creativity in June and since then,… Read more »
Warner Bros and the FTC: An Influencer Marketing Cautionary Tale
When it comes to influencer marketing, the FTC is keeping close tabs on disclosures, as evidenced by a recent string of settlements. Last week, for example, Warner Bros. finalized a settlement proposed in July alleging that it deceived consumers during a marketing campaign for the video game, Middle Earth: Shadow of Mordor. Specifically, influencers like PewDiePie were… Read more »