129 RESULTS SORT BY: OLDEST NEWEST RELEVANCE Posted on April 28, 2023 by Steven Lai - News The AI Revolution Will Be Authentic: Brands, Creatives And Tech There’s a unique opportunity for brand marketers, creatives—and AI developers. Here’s how brand marketers and creators can leverage AI to improve marketing impact. Posted on January 25, 2023 by Steven Lai - News The Influencer Economy Grows Up: Creator Brands Disrupt CPG Marketing A new wave of influencer brands are penetrating retail markets and delivering powerful results. Posted on November 30, 2022 by Steven Lai - News New Report: Influencers Continue To Drive Value For Brands Captiv8 surveyed 1100 of senior- to mid-level marketers in SMBs and large companies and found that influencer-led campaigns are becoming important components of their brand’s revenue strategy. Posted on November 4, 2022 by Steven Lai - News Meta’s Influencer Bid: Could An Instagram NFT Marketplace Empower Influencers And Brands? Meta announced that it would allow influencers to sell NFTs directly on Instagram. After a year of influencer and social media platform controversies, NFTs may offer brands an alternative route for “brand-safe” collaborations. Posted on October 14, 2022 by Steven Lai - News Influencers Prove A Point: How The Top 10 Creator Brands Generate Billions in Revenue Today’s influencers are not just racking up likes and clicks; they’re transforming entire industries by creating business models around their audiences’ aspirations and experiences. Posted on September 6, 2022 by Steven Lai - News Influencer Marketing’s Makeover: Back To Reality According to a recent report, influencer marketing’s sway with consumers depends on its ability to connect with reality rather than fame. Posted on August 11, 2022 by Steven Lai - News Are Influencers Brands’ Recession-Proof Marketing Secret? People trust other people more than ads when it comes to making choices about buying products or services. Posted on July 21, 2022 by Steven Lai - News ANA Releases New Guidelines To Promote Influencer Marketing Industry Transparency The ANA’s bid to standardize influencer marketing may mean more transparency and better outcomes for brand marketers. Posted on July 18, 2022 by Steven Lai - News Amazon Enlisted Thousands Of Creators To Host Prime Day Livestreams The likes of Kevin Hart, JoJo Fletcher and Miranda Kerr hosted Amazon Live chats discussing their must-have Prime Day deals. Posted on July 7, 2022 by Steven Lai - News Digital Creators Rethink Hollywood—News Roundup This week in influencer updates, digital creators rethink Hollywood, House of Highlights’ creator-led content triples revenue and more. 1 234567Last
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