Influencers Are Now More Trusted Spokespeople Than Celebrities

How much does the new class of cultural tastemakers have on young Americans? Hint: the answer is a lot

Everything Brands Need To Know About Snapchat Influencer Marketing

Freelance marketing consultant and author of “Oh Snap! You Can Use Snapchat For Business,” Kate Talbot shares her Snapchat influencer marketing tips

5 Critical KPIs For Measuring Influencer Marketing

Here’s how brands can minimize budget waste and maximize influencer marketing efforts with these five critical key performance indicators

Why Twitch Is No Longer A Niche Platform

With more than 15 million daily active users, Twitch is producing a new crop of influential streamers who are being approached by gamer and non-gamer brands for creative campaigns

How Brands Are Allocating Their Influencer Marketing Budgets

Brands still spend most of their influencer marketing budget on sponsored posts and video content, but views on follower count are slowly changing

Why Beauty Brands Are Master Influencer Marketing Puppeteers

Beauty influencer marketing dollars are surging to new heights as brands aim to reach younger audiences and build brand awareness

What Marketers Need To Know About Amazon Influencer Storefronts

Brands Enter Uncluttered TikTok Market As Influencer Marketing Gains Traction

TikTok is inspiring influencers to create unpolished content that companies use to promote songs and apparel.

Can Twitter Reinvent Itself To Support Influencer Marketing?

Twitter explored the behavior of its niche communities to help brands ensure they’re successful when working with micro-influencers on the platform.