129 RESULTS SORT BY: OLDEST NEWEST RELEVANCE Posted on December 18, 2020 by Steven Lai - News Small Brands Expect Their Influencer Marketing Budget To Grow 20 Percent Or More Next Year New research from Social Media Week shows that 15 percent of small brand marketers anticipate their influencer budgets increasing by 20 percent or more in 2021. Posted on December 11, 2020 by Steven Lai - News The ANA Convenes Influencer Marketing Advisory Board To Improve Regulation And Measurement The ANA’s new Influencer Marketing Advisory Board aims to clear up concerns around the industry’s lack of regulation, measurement and transparency. Posted on December 3, 2020 by Steven Lai - News Sponsored Influencer Posts Mentioned These Video Game Brands The Most New research from CreatorIQ found 2,700 sponsored posts from 870 influencers on Instagram and YouTube that featured video game companies. Posted on November 30, 2020 by Steven Lai - News 59 Percent Of Influencers Report An Increase In Brand Interest During COVID-19 HypeAuditor’s latest research shows that half of brands have spent more on influencer marketing during the pandemic. Posted on November 20, 2020 by Steven Lai - News 42 Percent Of Marketers Say Influencers Provide The Best ROI Compared To Paid Media Ads Social Publi’s latest report shows 90 percent of marketers believe influencer marketing is effective and 55 percent plan to increase their spend this year. Posted on November 16, 2020 by Steven Lai - News Paid Active Influencers And Sponsored Content On TikTok Surge Traackr’s latest research found a noticeable decline in the overall amount of sponsored content across all social media platforms—except TikTok. Posted on November 6, 2020 by Steven Lai - News Two-Thirds of FMCG Brands Maintained Or Increased Their Influencer Spend During COVID-19 A new report shows that two-thirds of FMCG brands either maintained their influencer spend at pre-COVID levels or increased it slightly. Posted on October 23, 2020 by Steven Lai - News How To Measure Your Influencer Marketing ROI Overcoming the challenge of measuring the results of your influencer marketing campaign starts with these key metrics. Posted on October 9, 2020 by Steven Lai - News New Report Finds Influencer Fraud Is Still Rampant, But Not Unnoticed A new report from HypeAuditor shows that nearly a quarter of Instagram influencer followers are suspicious accounts. Posted on October 1, 2020 by Steven Lai - News Consumers Find Influencer Content More Relatable Than A Brand’s Advertising A new report from Takumi found that marketers are allocating a greater proportion of their resources to influencer marketing compared with a year ago. FirstPrevious567 8 91011Last
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